December 10, 2014

The AH&LA 2014 Lodging Survey, examining top trends in the hotel industry, has been released and is now available for download!  Thanks to the generous funding support of the American Hotel and Lodging Educational Foundation (AH&LEF), this long-standing survey, “The 2014 Lodging Study Hotel Trends: An Inside Look at Popular Amenities and Guest Services” is conducted by industry data provider STR, and illustrates how hotels are adapting to consumer demands by adjusting their services and amenities to take into account guests’ needs.

 

Conducted every two years, the survey is the definitive guide to the top services and amenities in our industry. This year’s results show that, in addition to advancing consumer service, hotels are also giving back, making charitable contributions and being good stewards of the environment. Environmentally-friendly programs are increasingly popular, with overwhelming majorities of hotels participating.  Hotels are giving to charities, and employees are giving more of their personal time to volunteer efforts.

 

The survey also reveals that the innovation and creativity of the hotel industry continues to benefit the guests. Travelers can expect high-speed and wireless Internet in more places, as well as in-room video on demand services and high-definition, flat screen televisions. Hotels are also prioritizing convenience and comfort with mobile check-in, mobile apps, better bedding, and allergy-free rooms. The hotel guest can also expect a healthier experience, with more access to healthy menu choices, free breakfast, and health facilities.

Here’s what the survey found is “in” and “out” in hotels across the country:

 

 

With more than 9,600 participants, the 2014 Lodging Survey is the most comprehensive analysis of the trends in the hotel and lodging industry based on direct feedback from hotels, and is a helpful guide for hoteliers, industry vendors and the traveling public. AH&LA members may download a free copy from AH&LA’s Members Only section. Login as a member and click "Publications." Nonmembers can purchase the entire survey for $1,500 or request individual data points for $300 each through AH&LA's Information Center, which can be reached at (888) 743-2515.